Gorkha Brewery Private Limited , is pleased to announce a partnership with Pathao, to jointly promote responsible drinking and road safety. This initiative is a key part of Gorkha Brewery’s ESG (Environmental, Social, Governance) priorities, and supports Carlsberg Group’s global sustainability programme, Together Towards ZERO and Beyond, with a strong focus on ZERO irresponsible drinking.

This collaboration will launch an impactful “Drink Responsibly” campaign, which aims to promote safer choices among consumers by encouraging the use of ride-hailing services after consuming alcohol. The initiative is designed to create long-term behavioral change and raise awareness on the importance of not drinking and driving.

“This campaign with Pathao is more than a message, it’s a practical solution that empowers consumers to make safer choices, and reflects our deep commitment to our ESG goals, especially on social responsibility.”

The partnership underscores Carlsberg Group’s growing focus on purpose-led consumer engagement and its commitment to being a responsible brewer in every market it operates. By working with Pathao - a platform trusted by millions for daily mobility and deliveries , the campaign will leverage data-driven insights and hyperlocal reach to deliver the message where it matters most.

This is a first-of-its-kind collaboration in Nepal’s beverage industry, reflecting a shared ambition to shape a more responsible drinking culture. The “Drink Responsibly” campaign will run across Kathmandu Valley in its initial phase, with plans to scale based on learnings and impact.

This partnership aligns with Carlsberg Group’s broader ambition to reduce alcohol-related harm and exemplifies how strategic local collaborations can contribute meaningfully to global ESG objectives.